The Tourism Authority of Thailand (TAT) and Thai Digital Platform Social Enterprise Co., Ltd. have entered into a Memorandum of Understanding (MOU) to heighten awareness of TAGTHAi, the comprehensive Thailand application, positioning it as the essential ‘Super Aggregator Platform’ for both local and international tourists exploring the country.
Ms. Thapanee Kiatphaibool, TAT Governor, said “TAT recognises the potential of TAGTHAi as a ‘Super Aggregator Platform’ that caters to various types of travellers and makes travel in Thailand simple and convenient. TAGTHAi reflects our promotions of the Thai soft-power elements and a multitude of meaningful travel experiences in Thailand. The MOU corresponds with the TAT’s 2024 direction to revitalise Thai tourism towards high value and sustainable growth.”
The MOU underscores Thailand’s national development plan, “Thailand 4.0,” which aims to bolster the integration of technology and public-private data to enhance the country’s competitiveness and tourism sector. The TAGTHAi travel app is designated as a platform for local businesses, particularly small and medium-sized enterprises, to showcase and promote their products and services.
Within the MOU framework, TAT will actively promote TAGTHAi through its marketing initiatives and publicity channels. Additionally, TAT will share valuable information about popular and upcoming tourist attractions and tour routes. In return, TAGTHAi will provide data intelligence on tourists’ travel preferences in Thailand, derived from the analysis of user activity. This collaboration aims to facilitate effective data-driven connections between TAT’s online platforms and TAGTHAi.
Mr. Kalin Sarasin, Chairman of the Management Committee of Thai Digital Platform Social Enterprise Co., Ltd., said “Digital technology plays a pivotal role in the tourism industry, and as the must-have Thailand travel application, TAGTHAi wants to be a part in helping to maintain Thailand’s position as a world-class tourism destination. Through the partnership with TAT, the TAGTHAi app will be further developed to become the most comprehensive Super Aggregator Platform for tourists to use for traveling in Thailand.”
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